Saturday, April 3, 2010

Honing Your Copy Writing Skills-(How to sell on ebay)

To start learning how to write good ads and to understand how to sell on ebay, carefully study:

High-octane Copy Writers, like Marc Goldman and Alex Mandossian.

[Ed. Note: Neither of the above links are affiliate program links!]

Issues of The National Enquirer. These are some of the all-time highest paid copy writers, and with good reason- sales of products advertised.

No, I am not suggesting studying articles such as “Jennifer Williams Gets Impregnated By Alien!”. Only the ads.

Analyze each of these ads for the following:

How has the writer attracted your attention

What about the ads keeps your interest?

Are you stimulated to want to know more about the product being advertised?

What action must you take to sell on ebay?

How strongly are you "turned on" by each of these ads to sell on ebay?

Rate these ads on a scale of one to ten, with ten being the best. Now, just for practice- without clipping the ads- do the same thing with ten different ads from a Wards or Penney's catalog.

In fact, every ad you see form now on, quickly analyze it, and rate it somewhere on your scale.

If you'll practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points" of any ad you see, and know within your own mind whether an ad is good, bad or otherwise, and what makes it so.

This will give you the "feel" of the fundamentals and style necessary in writing successful ads; it takes dedicated and regular practice, but you can do it!

Simply recognize and understand the Master Formula [A.I.D.A.]:

Attention!

Interest!

Desire!

Action!

Practice.

Practice reading and writing the good ads -and rewriting the bad ones to make them better- and keep at it; until the Formula, the Idea, and the feel of this kind of ad writing becomes second nature to you.

This is the ONLY WAY to gain expertise in writing good classified ads.

Virtually all successful copywriters rate the headline and/or the lead sentence of an ad as the most important part of the ad, and in reality, you should do the same.

After all, when you ad is surrounded by hundreds of other auction ads; what makes you think anyone is going to see your particular ad?

My ebay

How to sell on ebay

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