The Art of Compelling Copy Writing-How to sell on ebay

Art How to sell on ebay

Yes, writing eBay listing ads is an art, one that can be learned, developed and perfected in a relatively short period of time.

Depending on the nature of your business, a well written classified ad can bring in business and subsequent sales of $10,000 to $25,000 annually, or more!

As with any business tool (and an eBay listing ad is most assuredly a powerful tool) you must first become aware of the effective use of these little business builders, then understand exactly what can be expected of them and what cannot be accomplished.

Instead of wondering, speculating and experimenting with your advertising budget, concentrate on offering free, genuinely valuable information to sign up as many interested prospects as possible for what you have to offer.

Realize from the beginning that your eBay listing ad should serve only one purpose: to target a specific audience consisting of people who need/really want what you have to offer.

You are after building a double opt-in of eager prospects.

When you start receiving them; quickly reply, via auto responder and/or “Thank You” page, with a sweet bundle of 100% unadvertised [the “unspoken bonus”], professional quality information products- as well as your actual sign-up offer.

This total surprise bundle must be products that you:

➢ Have the legal Free Reprint/Giveaway Rights to;

➢ Found to be of such high quality- that they could easily be sold for money;

➢ Personally have checked out and have derived great benefit from!

This will make your prospects far more resilient to your story/sales pitch.

Unlike display advertising which must attract, reach out from the printed page and grab the reader, your eBay list ad is placed under a specific heading according to subject.

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Layout Considerations-how to sell on ebay

(how to sell on ebay) The ad must be interesting to look at and should have a feeling of movement and action. That movement is not necessarily in the photo, but the placement of photo and copy in the ad, so the eye goes from one to the next in easy, exciting movements.

You'll need to consider where the photo will be, and its relation to the headlines and body text.

Perhaps you are showing the product in use, or maybe the photo is just a simple picture of the product.

➢ A rule of thumb in layoutto sell on ebay is to use contrast. The most obvious contrast is the black print on white paper. Use that white space. Although it's not apparent, the white space is as important in the visual appeal as the illustration and type.

➢ Don't try for symmetry. The unusual or irregular catches the eye more readily. The photo works hand in hand with the headline to grab reader's attention.

➢ Be simple and direct. Don't push too much copy into a small area, crowding the photo. If you don't have room, cut copy or reduce the photo.

➢ You can use any size and style font you want for the ad. But don't get carried away. You shouldn't use a special font unless it helps sell the product. And, never use a headline type that's hard to read.

➢ Using different sizes of fonts help point out the benefits of the product. Bold or italicized type also brings more visual appeal to the ad.

If you find that the photo is too big for the ad space you want to use, you can reduce it to a smaller size, or crop out portions not absolutely necessary.

A good way to do a rough layout is to use a pencil to sketch in the places for the copy, the photos, lines and bullets to indicate look, layout and feel. Try different pencil layouts until you're satisfied you have the product at its best appeal.

In Review How To Sell On Ebay-

Mastering the "art of selling and how to sell on ebay" is simply knowing how to present whatever it is that you're selling to the buyer in such a manner that she feels buying it from you will solve her problems or fulfill her dreams.

Anybody can sell anything to anybody and selling on the Web is really no different than selling by mail or in person; face to face with your prospect.

Really, it's just a more efficient and economical way of making contact. Thus, you've got to have your sales presentation on “paper”, and present it to your prospect just as if you were standing at her front door:

You've got to captivate her attention;

➢ You've got to appeal to her interests;

➢ You've got to reveal to her how her purchase of your product will benefit her;

➢ You've got to close the sale by causing her to reach into her purse for her credit card or to write out a check for whatever it is you're selling.

The first few seconds of the opening encounter with your prospect ultimately affects the success of the presentation and inevitably-whether or not a sale is made.

Therefor, it's absolutely critical that your sales presentation radiates enthusiasm and success!

Once she's on your Site and is looking at your presentation, you've got to make her feel comfortable; be friendly and believable.

Stimulate her interest in whatever you're selling by appealing to one of her primordial wants, needs or problems with a solution. Don't waste her time with a long and/or complicated dissertation:

➢ Make your sales presentation flow;

➢ Anticipate her objections;

➢ Logically answer them within your presentation.

➢ Explain all of the irresistible benefits gained from ownership of your product or service;

➢ Whenever possible, let her see or read of proof or testimonials from people who have already bought from you.

The most important thing you want to do is to create- within your presentation- the fulfillment she'll have as a result of buying from you. Stimulate her imagination, and explain to her how she can use whatever you're selling to solve her problems or achieve her dreams.

Invite her to attend the theater of her own mind; cast a word movie that allows her to see herself ultimately gratified and satisfied with your product.

Then give her a payment button to click on or a simple coupon to print, fill out and send in along with her cash, check or money order.

Make it as simple and as easy as possible for your prospect to buy from you, extend a generous guarantee and – most importantly- STAND BEHIND IT.

The payment button, order agreement or simple coupon should close the sale for you - that is, if your presentation is well-written and highly compelling; she sees what you're selling as an answer to one of her immediate wants, needs or problems!

Too many sales presentations begin with some sort of blah-blah story about the seller:

“Hello there, I'm writing to you from the beautiful beaches of Waikiki” or...I'm writing new ebook about how to sell on ebay etc.

“After a hundred years of research I've found the fountain of youth”; even some such tripe as “dear friend, you may not know me but I'm now a millionaire...”

Just ask them if they'd like to know how to make their tires on their car last 10 years or more- if so, let me explain; if not, then you can surf elsewhere now because I don't want to waste your time...

Above all else, treat your prospects as though their time is more precious than your own!

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How Getting Your Reader's Attention To Sell On Ebay

How Getting Your Reader's Attention To Sell On Ebay

Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product, but don't use ones that seem transparent. They'll ring falsely.

There are eBay policies and federal laws against misleading advertising, and they do check up on and prosecute against fraud.

If you use an endorsement from a famous or popular person, that person should use the product. Any testimonials you use must be true. Always aim for satisfaction. Self-respect, accomplishment and security are human aspects everyone strives for.

Never talk down to the readers as though you know something they don't or you're better than they are. To you, the potential customer is POTENTIAL GOLD.

➢ You've caught the reader's attention with a catchy headline.

➢ You've followed through with good copy that demonstrates benefits and appeals to the reader.

Now- before you lose that interest -ask for an order.

You can to close the gap between reading your sales copy and acting upon impulse. The purpose of your eBay ad is to make people buy. You have to tighten the desire to buy.

An iron-clad money-back guarantee is the most useful tool in pressing action; the more generous, the better! It goes for the bottom line:

What do I have to lose?

And it affirms the quality of the product. If you are willing to back the claims you make with a full refund, you can get a hook into those borderline buyers.

Absolutely STAND BEHIND your word. Be cheerful and expedient in returning a refund. Let them know that you sincerely appreciate their business and not to hesitate in contacting you, if there is any way you can be of further assistance.

If you give a time limit the product will be offered for sale, or mention a limited supply, or have a reduced price for a certain time, you'll increase the impulse to act.

Again, STAND BEHIND your word; do not make a “time sensitive” or limited quantity offer that- in fact- is not; illegal and unethical- better to be a flaming spammer!

What you're after:

➢ Appeal to the reader's urgency;

➢ Make the product totally irresistible to have- now;

➢ Extend a generous guarantee;

➢ Whole-heartedly stand behind the above!

What is your competition doing? When testing new ads; start with the tried and true. Don't try to be different. It is the sound and worthwhile that brings in the customers- time and time again.

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Delivery Is Everything and Very2 Important to sell on Ebay..How?

How To Sell On Ebay :

“It doesn’t matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income.”

Robert G. Allan, Author

Multiple Streams of Internet Income

How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my leisure? Money is forever the great desire.

Now more than ever, people seek financial security, and look for ways to save money- especially over the long run. Saving money and buying at a lower price are sound copy points. But they must be followed through with benefits, reasons, more benefits and sound facts.

When designing each of your listings, stick to the facts and BENEFITS [“What's in it for ME!?!”]! A potential customer may be sold, but will that person buy?

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How To Sell On Ebay-Relentless Visibility

How To Sell On Ebay
The American attention span is about as long as the average cell phone antenna. Add to that Americans are inherently lazy- it's a knack that virtually all Americans seem to have wired in their DNA, from birth.

So how does this translate to you making more “hands-off”, truly passive money, more often- via eBay? Simple.

As soon as someone else lists another item in the same category you get bumped a notch, and so forth. Sure, there are Top Position, featured options eBay will gladly sell you, but these are completely out of the budget for all but the wealthiest individuals or Power Sellers.

The advantage to relisting it either once a day or as soon as you notice that you've slipped below the first page of listings, is that you remain constantly visible.

In this aspect it is most advantageous to log into eBay multiple times throughout a day [if possible- especially on weekends] to keep a close eye on your visibility status; in terms of the first listings page of each of the categories that you uploaded your offerings to.

With a little bit of extra time invested- you may very easily find your sales doubling, tripling even quadrupling; far greater than what they would have been...if you would've just “let happen as it may”!

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Character On Ebay and basic how to sell on ebay

(How to sell On Ebay)

It utterly makes the mind reel, when you fully grasp just how many categories and sub-categories you could potentially list items for sale. And this doesn't even factor in the time that flies by when you start actively perusing categories of curious fascination...

However, when you boil it all down, there are only two types of offerings for sale:

-Tangible [physical “stuff” or real-world, off-line services; such as a lamp, massage service, or automobile mechanic]

-Non-tangible [any service or goods that can be completely fulfilled via computer; such as e-books, mp3's, Web hosting, etc.]

The primary focus of this Special Folio is the latter of the two types of offerings. However, once you fully assimilate these Timeless Principles, you mind will be racing with non-tangible applications, as well. Enjoy!

Part I: Your A.C.E. in the Hole-

Ambiance-

Regardless of what offerings you may consider posting on eBay, ambiance is everything. It is the difference between [possibly] getting your Buy Now, opening or minimum reserve bid, and witnessing a buying/bidding frenzy of hungry “sharks”.

The atmosphere, condition and status of your auction descriptions and eBay storefront [sometimes not so] subtly reflect to me- the potential buyer- volumes about you, and more specifically- your offerings.

Call it Consumer Psychology 101, for lack of better words. From womb to tomb, Americans are born, bred, and raised on ravenous- borderline manic- consumerism; until whence we pass on to the The Next.

So, how does this apply to you- in terms of prosperity and abundance, via eBay?

As an eBay seller, you already have the formula for Outstanding Success programmed into you, from birth. No joke. You just need an expedient “refresher course” to unleash that which is already yours.

To illustrate the importance of ambiance, I will use both a tangible and non-tangible example:
-Tangible example- For many years, Farmer Gerry has been stashing back what he refers to as “Farm Artifacts”, literally found sticking out of the ground. Most of which are ancient [by my reckoning]; dating back 50, 75, even a hundred years or more.

And I must tell you it is a truly mind-boggling collection of Humanity's majestic history of invention; out of necessity or pleasure!!!

Not to digress. A number of years ago, Farmer Gerry's wife needed to complete an art-related project for college.

In a long to short, she took a number of these Farm Artifacts and mounted them on an outside wall, in a highly intriguing manner that created a true synergy. The overall wall- as Life-sized art- became far greater than the sum of each individual piece.

It literally spoke a story of the days of Old...the Pioneer days. WOW!

Now- let me ask you; which way Farmer Gerry stands to make the most amount of money:

Merely giving each Farm Artifact from the wall a cursory description, and a photo or two; or revealing the full-blown history of the wall as a Work of Art, and highlighting each piece's history, if known?!?

If Farm Artifacts was your forte, which would you be most stimulated and motivated by [read “salivating”]???

The point, here, is that any time you are considering selling an item of greater value, it pays HUGE dividends to spend a little extra “research” time and create a background/history dossier for your item.

Educate your potential buyer in an invigorating and [if at all possible] entertaining way- you'll be far more apt to fetch Top Dollar for your offerings!

Most especially if it is rare, unique, non-mainstream, or so new/“bleeding edge” that the general public is not aware of it; it's background, benefits, nor it's applications.

-Non-tangible example- You've toiled long and hard on your first e-book. You've had it proofread by multiple individuals. You've carefully selected [or designed] the cover art. You are ready to share your Pride and Joy with the Global Web Community.
You could- like many folks that I've observed- just toss it up on eBay, as is, with a brief description and eagerly await flocks and hoards of sales.

And since eBay is over a hundred and sixty five million strong- the sheer numbers are in your favor- assuming a high-quality product at a fair price. Sure, you will make sales, and perhaps a lot of them. However, consider this:

Spend some quality time crafting your eBay About Me page and project yourself with enthusiasm- totally successful, if you haven't done so already.

Tell me about yourself, what inspired you to write your book, plans for future releases, favorite hobbies/pastimes, etc. This adds the unmistakable “human element” so desperately far and few in between on the Web these days!

Get some straight-from-the-heart reviews on your book. Like what you find on the back, or just inside of, a paperback. Give me an irresistible, fat list of sales bullets with some sizzling sales copy; maybe even tantalize me with a sneak-preview of a chapter or two...

Character on ebay-

Though not the same, your Character is kin to ambiance.

If the extent of your effort is merely to present your offerings in a bland, uninteresting way; then whether or not you actually make the sale depends solely on your price, and the visual information I can glean from the quality of your photos.

If I actually, really want your offering bad enough, I might convince myself to send you an e-mail with a question or two.

However, that detracts from both my precious time and overall eBay experience- unless I want your item THAT bad; which I most seriously doubt- all things being what they are.

Let's face it- we live very harried lives with a bazillion “taxings” of our extremely limited time and money resources.

If you do not inspire me to keep reading- for my own personal enjoyment- you have a better than a 99% chance of loosing my- and countless other's- interest and business.

Why? With just eBay, alone, I have millions of consumer choices at my immediate fingertips. And that doesn't even factor in the other 70+ million Web Sites, my bills, children's needs, etc., etc.!!!

However, when you inject your personality into your descriptions and storefront, and it's one I find somewhat intriguing; at very least- you'll inspire me to read on a little farther.

Maybe put your auction in my fav's, to get back to. Perhaps your Character even persuaded me to make a modest bid!

One thing's for absolute certain, though- you will sell far more, far quicker, by putting some real personality into your copy!

This is your unbridled opportunity to project yourself in the most positive light you perceive [above and beyond spouse, parent, co-worker, etc.]. Convince me that I actually dealing with a real person; one with real interests, struggles, and hopes- just like me!

What made Paul Harvey such a smash success syndication? Was it the information he shared? Perhaps. But it was his Character that gave otherwise mildly amusing information personality and life!
One last thing on Character: It is absolutely realistic that the only way I'll ever know you is by your copy; convince me you're worth knowing- because friends do business with friends, over strangers!

Exposure-

If you've actually participated in selling on eBay, you've come to the realization that there are multiple types of auctions you can utilize [assuming you have a high-enough feedback rating or a Verisign “check mark”].

It is outside the scope of this Special Folio to go into each one. The important thing to understand, is that with these different types of auctions are numerous, not-so-obvious Timeless Principles for getting noticed.

One of which I shall bring this Special Folio to a close:

The “suggested serving” strategies [as presented by eBay] are not necessarily the most advantageous to your prosperity. Naturally, eBay desires your experience with them to be pleasurable enough so as to be repeatable. That said, they have their own self-serving interests to cultivate first- then yours.

So, use this leverage to your advantage! The timeless Principle you are about to [re] discover will work- not only on eBay, but- equally well- with search engines, classified ad sites, and other on-line auction houses.

As a real-life example of this Principle at work, let's assume that you are selling small ticket [under $25.00], non-tangible offerings.

Let us also assume that you have acquired the “Buy Now” privilege. If not, you'll have this Principle firmly in mind when you finally do!

Meanwhile- back to the e-book example covered above.

You have not only deftly crafted your Labor of Love; you've uploaded it, created your payment button, included a few excellent bonuses, chose a suitable Web template, forged some highly compelling sales copy- brimming with personality and atmosphere- and even decided on a starting price of $9.99!

Here's where your Marketing Strategy comes into play. At first glance Dutch Auctions seem like such a bargain- especially when, for a bit extra you can get a 10 day run instead of seven.

And since you are eBay savvy, after all, you decide to only post your auctions on Thursday afternoons- at 7:00 PT, let's say- to get two full weekends of potential exposure.

Sound marketing tactics- right? Perhaps not...

First, there are a few other considerations, which include:

➢ Is your product deliberately limited in quantity- the Scarcity Principle- or is your goal to keep on selling as many as you possibly can?

➢ Is your e-book serial or ISSN numbered?

➢ Have you prepared a downloadable Special Report that highlights your offerings, while adding real value to the end reader; delivering nothing but juicy, zero-fluff content- perhaps even infused it with some good, clean humor or anecdotes?

➢ Do you already have an outline of your next Project, in the event that your e-book ends up attracting a strong following...

If you are selling a truly limited quantity of identical, non-tangible goods; then the Dutch Auction is a good advertising value- especially when combined with the ten day auction upgrade, depending on total quantity.

Back to the e-book example.

After strong and careful deliberation, you finally decide that you are definitely after continuous, maximum exposure.
And to make it as easy on yourself as possible, you've opted to exclusively use the “Buy Now” option; covering each, individual list fee within the price of your e-book.

The only way to make serious cash on eBay, and acquire the lifestyle you ultimately envision yourself living, is this:

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Forward Top Secret Declaration : How To Sell On Ebay

Forward : How To Sell On Ebay

Some Secrets to sell on ebay should be kept tight to your heart- and for good reason. Other Secrets are just plain too good; you can't help but divulge them.

As a mater of fact, a few Secrets are so profound that it would nearly constitute a crime not to “shout it from the rooftops”!

This is one of those kinds of Secrets how and interesting tips to selling through ebay website.

Before you discover this incredible Secret that can rapidly change the quality of your life- in terms of eBay-generated abundance- I need to make one thing crystal clear:

What you are about to discover was compiled over [literally!] 1000's of hours in marketing prowess and dozens of hours meticulously mining eBay's gargantuan wealth of knowledge; and the deft distillation thereof.

In other words, this Special Folio not only stands to make you a substantial amount of cash [if executed with discipline, focus and enthusiasm]; it will also save you massive time, stress and duress having to burrow through all of eBay's information yourself!

Let alone trying to get your brain around it. That said, this Secret will be revealed to you in three parts- your proverbial A.C.E. in the Hole...

Enjoy and prosper abundantly!

Sincerely,

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Double Your eBay Sales In 30 Days With How To sell On ebay Web

"Double Your eBay Sales In 30 Days!"how to sell on ebay

Summary:

First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.

No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;

"They use the search bar to type in general terms..!"

Keywords:

Article Body:

First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.

No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;

"They use the search bar to type in general terms..!"

Very rarely do buyers check the "Search Title and Description" checkbox and start browsing the more specific results. Heck; the checkbox isn't even an option on the front page of eBay, you actually have to do an "Advanced Search" to even have that option. This just confirms the importance of your title keywords.

Some do browse categories rather than search, but we're mainly concerned with general majorities here, not exceptions to the rule.

In case you're unaware, this means that most searches are ONLY CHECKING YOUR TITLE, not the words in the description area of your ad!!!

Experience tells me that, since you now know this, you are actually way ahead of 70% of the other eBay sellers out there; and that's a very conservative estimate..!

Now that you have a clear understanding of the importance of your title keywords, here's a priority list for precisely picking the right ones for each of your ads:

Take these rules literally, but understand that each of these will not apply to every ad that you run. You have a maximum of 55 characters allowed for your title and just try your best to achieve as many of these as possible in this limited space.

1. Obvious keywords that are specific to the product you're selling and make sure that they are spelled correctly.

2. One or Two misspellings of the obvious keywords from the last rule. (Google says that 33% of all searches are misspelled) ...CATCH THAT? One Third! Don't Forget This Part.

3. One or Two general eBay keywords such as "nr", "n/r", "no reserve", "free shipping", or "lot". These are keywords that a lot of pro buyers search for.

4. Other general keywords like "new", "free", "excellent", "pc", "usb", "dvd", "wholesale", or "supplies". You can only use ones that are relevant to the product you're selling, but these are very powerful.

Now, take these rules and create a list on a piece of paper each time you're about to list an ad. Usually the list is way too big to fit into the title. Once your list is done, start narrowing down the list using the priority structure that I just gave you until they do fit into the 55 character limit.

If you have more than one of the item to sell and intend to list multiple copies of your ad, be certain to take the time to create different titles for each one!!! If you don't, and you just use the same title for each copy; you're just wasting money. Multiple versions of the same ad with different titles for each can really increaase your traffic.

Respectfully,

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